India’s Gaming Industry Sees Surge in Demand for Bulk SMS Services for Secure User Verification

Aarya Mumbai, India – August 6, 2025
As the online gaming industry in India continues to experience explosive growth, a parallel demand has emerged: the need for fast, reliable, and DLT-approved bulk SMS services to support user authentication, secure logins, and transaction verifications.

According to industry experts, over 70% of mobile gaming apps now rely on OTP-based SMS verification to ensure user authenticity, reduce fraud, and comply with Indian telecom regulations. This trend is especially evident in real-money gaming, fantasy sports, and skill-based apps that process lakhs of transactions daily.

📊 Growth Driven by Real-Money Gaming Apps

India’s gaming industry is projected to surpass $8.6 billion by 2027, fueled by increased smartphone penetration and affordable data rates. With this rise, the demand for transactional SMS APIs tailored for gaming platforms has spiked.

“Gaming platforms must offer not just entertainment but also a secure and smooth onboarding experience. That’s where bulk SMS and OTP APIs play a vital role,” says Rahul Verma, CTO of a Gurugram-based gaming startup.

🔐 Why Bulk SMS is Critical for Gaming App Security

Key uses of SMS in gaming apps include:

• OTP for Signups and Logins
• Two-Factor Authentication (2FA)
• Wallet Transaction Confirmations
• Referral and Bonus Alerts
• User Re-engagement Campaigns

To ensure reliability, many gaming companies now prefer DLT-registered SMS providers with pre-approved templates and telecom-grade infrastructure.

📈 Market Leaders Step In

Several SMS gateway providers have started customizing their offerings for gaming platforms. One such name is Astral Promotion, which has rapidly emerged as a preferred vendor for gaming companies seeking bulk SMS integration with instant OTP delivery.

With 99.9% uptime, developer-friendly APIs, and PAN-India DLT compliance, Astral Promotion is helping startups and established apps alike streamline communication and reduce verification drop-offs.

🧩 Challenges in Scaling SMS Infrastructure

Despite high demand, industry insiders highlight several challenges:

• DLT registration delays
• Template rejections
• High costs during festive gaming surges
• Lack of localized language support in SMS

“Gaming is fast-paced, and if your OTP takes 10 seconds to arrive, you’ve already lost that user,” says Sneha Rathi, Head of Product at a Mumbai-based real-money gaming platform.

📢 Experts Call for Industry-Specific Solutions

With government regulations becoming stricter, experts advocate for industry-specific bulk SMS APIs that are:

• Pre-integrated with DLT systems
• Designed for low-latency delivery
• Scalable for high-volume use during tournaments

📞 What’s Next?

As the festive gaming season approaches, platforms are racing to upgrade their verification and engagement systems.

For gaming companies looking to implement or upgrade their bulk SMS infrastructure, now is the time.

👉 To explore DLT-approved OTP SMS APIs tailored for gaming, call Astral Promotion at +91-9911539003 or visit https://astralpromotion.com

📰 About the Author

This article is published by Astral Promotion News Desk, your trusted source for technology, business, and communication trends in India.