In 2026, WhatsApp Business API pricing in India follows Meta’s conversation-based model. There is no fixed monthly fee from Meta itself, but costs depend on:
- Message Type: Marketing, Utility, Authentication, Service
- Conversation Window: Free user-initiated (within 24 hours) vs. business-initiated (paid)
- Provider Markup: Official BSPs (Business Solution Providers) add their own service fees
Key Highlight: All service conversations (customer care replies within 24 hours) are free in India.
WhatsApp Business API Pricing India – Current Rates (2026)
| Conversation Type | Price per Conversation (INR) | Free Entry Point |
|---|---|---|
| Marketing | ₹0.90 – ₹1.20 | No |
| Utility | ₹0.30 – ₹0.50 | No |
| Authentication | ₹0.45 – ₹0.70 | No |
| Service (Customer Care) | FREE | Yes (within 24 hrs) |
Note: Prices vary slightly by BSP. Additional provider charges apply (setup, monthly, per-message markup).
Is WhatsApp Business API Free? – Reality in 2026
WhatsApp Business API is not completely free, but you can start with low cost:
- Meta does not charge setup or monthly fees
- Many providers offer free trial credits (₹5,000–₹10,000)
- Customer service conversations are 100% free
- Free entry points: Click-to-WhatsApp ads, website buttons
Search for “WhatsApp API free” often leads to unofficial (grey) solutions – avoid them to prevent account bans.
WhatsApp Business API Registration Process (Step-by-Step)
- Choose an official WhatsApp Business API provider (BSP)
- Submit business verification documents (GST, PAN, etc.)
- Get your Facebook Business Manager verified
- Create WhatsApp Business Account (WABA)
- Link phone number (green tick optional)
- Register message templates
- Start sending via API
Full process takes 5–15 days depending on provider.
Official WhatsApp Business API Documentation
Meta’s official resources:
- WhatsApp Business API Documentation
- Cloud API Guide
- Message Templates Guide
- Bluetick WhatsApp Official API Onboarding: Step-by-Step Guide
Best WhatsApp Business API Providers in India 2026
Top official providers include: Wati, AiSensy, 360Dialog, Gupshup, Interakt, Zoko, and more.
We recommend checking multiple for pricing, support, and deliverability.
Need help choosing or setting up? Contact us for expert guidance and integration support.Get Free Consultation
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